Building Global Fandom for the World’s Largest Sporting Community


Brand Experience. Live Performance. Environmental Design


USA, UK, Middle East

Soccer is the most popular sport in the world, with over 3.5 billion fans around the globe. From casual spectators and regular worshippers to avid players and pitch magicians, there is no bigger, more multifaceted sporting community in the world. Recent record growth and attendance for the women’s game also serves to bolster football’s purpose-driven power to promote diversity and inclusion, ignite change, unite cultures, bringing pride to all players and nations.

Understanding fan culture, global subcultures and the nuances that matter to intersectional communities is central to Catapult’s work with FIFA: from launching the 2026 World Cup Campaign at the Griffith Observatory in Los Angeles, to entertaining 3.4 million football fans across 8 stadia at Qatar 2022; to celebrating the game’s biggest and best global icons at this year’s FIFA Best Awards in London.

Driving meaningful engagement with the largest audience in the world requires being able to connect on micro and macro levels. Fandoms are profoundly human, extending way beyond mere hobbies. One size does not fit all when it comes to understanding and engaging footballing tribes. We believe harnessing the power of people’s passion can drive lifelong connections and opportunities for brands and affiliate organizations.

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