Tracking Joy: The Live Sport Metric of The Future

In a new piece for The Subthread Catapult Creative Strategist Bren Byrne explores whether joy could become a more meaningful measure of live sport experiences, and why brands should think beyond engagement towards the human change an experience is designed to create.

Because the future of experience measurement isn’t necessarily more data. It’s better evidence.

Read the full article on The Subthread: https://www.thesubthread.com/tracking-joy-live-sport-metric-of-the-future/