Catapult wins big for Guinness FanFair at the Clio Sports Awards in New York

Catapult and Guinness have been recognised among the world’s best in sports creativity, picking up a total of 7 honours at this year’s Clio Sports Awards for their groundbreaking campaign Guinness FanFair.

At the heart of Catapult’s work is a commitment to building global fan communities and making brands human. This was the driving force behind Guinness FanFair, a transformative initiative towards systemic change in how sport can be experienced for visually impaired fans. 

Designed to make the Six Nations more inclusive, the campaign combined the latest assistive sports technology with a bespoke haptic language for rugby. This converted on-field action into real-time tactile feedback, allowing visually impaired fans to feel every tackle, try, and kick in real time and even follow the exact position of the ball—creating a richer and more equitable fan experience.


Group Managing Director Des O’leary commented “We’re incredibly proud to see this work for Diageo Ireland and the Guinness Six Nations Rugby recognised on one of the most respected global platforms for creativity in sport. The Clio Sports Awards celebrate the ideas that connect fans, brands, and culture in powerful and human ways, a mission that lies at the core of our work.”  


Guinness FanFair earned accolades across a range of categories, including innovation, storytelling, and social good:

Silver x 3

  • Branded Entertainment / Content Diversity in Storytelling

  • Fan Engagement in Social Good

  • Innovation in Social Good

Bronze x 4

  • Experience / Activation in Digital & Mobile

  • Fan Engagement in Branded Entertainment / Content

  • Fan Engagement in Experience/Activation

  • Social Good in Social Good

Shortlist x 2

  • Innovation in Fan Engagement

  • Innovation in Gameday Fan Experience


For Catapult, this recognition is more than an award, it’s a milestone in our continued journey to make fandom more human, inclusive, and connected.