Catapult | Collections - Building Authentic Artist Alliances

We Love Music.
Building Authentic Artistic Alliances

Category

Music and Live Performance. Brand Experience

Territories

Europe, Africa, USA

The relationship between artist and fan has changed. Content has unlocked access to Artist’s worlds way beyond the latest album and studio recordings. Fan interactions are now more personal and more frequent, changing the nature of fan relationships forever. Social Media now serves as a broadcast media.

Unprecedented access behind the curtain has resulted in demand for artist authenticity and genuine partnership behaviour from the brands they align themselves with. Show me your friends and I’ll tell you who you are, as the saying goes.

Catapult have been producing brand and music collaborations for over two decades; with artists such as Tom Jones, Kings of Leon, James Brown, RadioHead and Daft Punk for brands including Budweiser, Guinness, Meta, BeautyRest and Universal Music. Alongside working directly with artists such as Stormzy, The 1975, Loyle Carner, Skepta, Aitch Sampha, Arctic Monkeys, Jungle, Becky hill, Dave, The XX, James Blake and The Chemical Brothers.

Over the past 4 years passions and pastimes cemented global communities further helping people connect with each other through all sorts of mainstream and hyper-niche interests. This has now forced brands to segment audiences, fans and advocates in totally new ways.

The best brand partnerships can create greater synergies for the brand, the artist and their respective audiences when done authentically. At Catapult we make brands human, creating new ways for brands to connect in culture, in communities and in person.

We see this as the future of successful brand-artist partnerships. Catapult recently acquired Double DLive, a leading live production and music performance company HQ’d in London whose experience in the industry spans from the Choice Music Awards to production design for Aitch at Parklife last year to 80,000 people.